FRANKFORT, Ky. (Jan. 27, 2014) – Leadership Kentucky, a nonprofit organization dedicated to inspiring and advancing current and emerging leaders in the Commonwealth, is headed in a new direction. For the first time in 15 years, the organization has a completely new look for its logo and marketing efforts that reflects its growing role in shaping Kentucky’s leaders.
“Leadership Kentucky graduates have done – and continue to do – amazing things for the Commonwealth,” said Tim Rutledge, Leadership Kentucky 2013 Chair of the Board. “This new campaign is as much a tribute to their achievements as it is a symbol of our forward progress. We’re excited to see where this new direction takes us.”
The brand update includes a new tagline and logo, as well as an upcoming advertising campaign, social media initiative and website redesign. Visually, the new work reflects a more progressive brand with simple fonts, bold photography and a clearly defined color palette. While the logo and tagline are currently the most noticeable changes, Rutledge explained that the rebranding is much more than that.
“This wasn’t about just creating a new logo,” said Rutledge. “It was about taking a strategic look at Leadership Kentucky as a whole – at our mission, our programs and our core values. It was about developing a clear, cohesive brand position to ensure that those values are consistently communicated, and that all of our initiatives align with our commitment to shaping Kentucky’s future.”
All elements of the new look focus on the idea of, “Improve Your State,” a tagline that alludes to Leadership Kentucky’s dedication to both personal and statewide advancement. Pieces from the advertising campaign deliver the tagline by showing how Leadership Kentucky has helped actual participants improve their states – be it state of leadership, state of well-being or state of networking – as well as the state of Kentucky.
While Leadership Kentucky is launching the new logo and tagline now, the complete advertising campaign is set to roll out in November of this year. For more information about Leadership Kentucky, visit leadershipky.org.
About Leadership Kentucky
Leadership Kentucky, created in 1984, is a nonprofit organization dedicated to inspiring and equipping Kentucky’s greatest leaders to become catalysts for positive change in the Commonwealth. By fostering understanding of how the state’s issues are interconnected, and by forging new relationships among community and regional leaders, Leadership Kentucky’s experiential education programs prepare participants to improve their state of well-being, the state of their organizations, and the state of Kentucky as a whole. For more information, visit leadershipky.org.